Memphis, TN — A new chapter in Memphis’ rich cultural tapestry begins with the grand opening of the Beale Street Hoodoo History and Folklife Museum, a one-of-a-kind institution dedicated to preserving and celebrating the vibrant traditions of hoodoo, rootwork, and the lives of the people who carried and preserved these traditions in the African American community.
Located in the heart of the historic Beale Street district on the third floor of historic A. Schwab, the museum invites visitors to explore the deep roots of hoodoo and its enduring influence on Memphis music, art, and community life. Through various exhibits, artifacts, and storytelling, the museum shines a light on the spiritual practices, herbal remedies, and folklore that have been passed down through generations.
Highlights of the Museum
• Permanent Exhibits: Discover the origins of hoodoo in the Mississippi Delta, its connections to African American history, and its role in shaping the unique sound and spirit of Beale Street.
• Artifact Collection: View authentic herbal remedies, amulets, and photographs of legendary Memphis spiritual workers.
• Interactive Experiences: Participate in hands-on workshops, storytelling sessions, and guided tours that bring Memphis hoodoo history to life.
• Community Programs: Engage with local artists, musicians, and tradition bearers through lectures, performances, and cultural events.
A Celebration of Heritage
The Beale Street Hoodoo History and Folklife Museum is more than a repository of artifacts—it is a living tribute to the resilience, creativity, and spiritual wisdom of spiritual workers in Memphis and the Mississippi Delta. The museum’s mission is to foster understanding, respect, and appreciation for the traditions that continue to inspire and empower people today.
Grand Opening Details
The museum will celebrate its grand opening with a reception and free tours on October 11th, 2025. Admission is free on opening day, and all are welcome to attend.
Location:
Beale Street Hoodoo History and Folklife Museum
163 Beale
Memphis, TN 38103
Reception Begins at Noon with free tours from 1-4 p.m.
For more information, visitwww.hoodoomuseum.orgor contact the museum at (731) 693-1790 or emailtony@hoodoomuseum.org
About the Beale Street Hoodoo History and Folklife Museum:
The Beale Street Hoodoo History and Folklife Museum is dedicated to preserving and sharing the stories, practices, and cultural heritage of hoodoo and folklife in Memphis and the Mississippi Delta. Through exhibitions, education, and community engagement, the museum seeks to honor the past and inspire future generations.
